AscendRev was built on decades of frontline sales leadership, revenue generation and executive client engagement.
Rio brings decades of B2B sales and leadership experience, with a career spanning enterprise sales, business development, account management, partnerships, sales leadership, and outsourced operations. He has generated CAD1B+ in sales revenue, managed commercial opportunities and deal sizes from $10K to $35M, partnered with C-suite decision-makers, and built and coached high-performing teams across diverse industries. That experience shaped the foundation of AscendRev:
Growth requires more than strategy. It requires the capacity to execute. AscendRev provides dedicated professionals and purpose-built teams that extend your organization's sales, customer, and operational capabilities—allowing your internal leaders to focus on strategy, relationships, and growth.




